The answer isn't always what they want because phone number list content marketing is a marathon, not a sprint. In the vast majority of cases, you'll see the results start to slowly seep in and grow exponentially instead of flooding in all at once. But that doesn't mean you shouldn't track your phone number list content marketing. While tracking your content marketing and the results it delivers is certainly more difficult than tracking clicks and conversions from a PPC campaign, having the phone number list right KPIs in place and using the right tools can help you. to follow it quite precisely.
And it's essential to do so, because if you don't track results — or don't track them properly — you'll get vague data that won't help you at all. You could end up spending a lot of time and money phone number list on strategies or content that just doesn't work. You can't grow, after all, if you don't understand what's going phone number list on or if you're monitoring vanity metrics and false positives like likes and comments instead of good deeds. In this article we will clarify all this for you! We'll discuss which KPIs you should be tracking now, in 2019 and beyond, and how to accurately track your results.
What is content marketing and how can I track it?
This might include having blog posts on your phone number list site optimized with SEO keywords to bring you traffic, or using a free eBook or webinar phone number list to get users to share their contact information with you. Content marketing uses building relationships and demonstrating expertise over a long period of time to get results; it also casts a wide net to attract users to the top of the content marketing funnel and ultimately convert them into phone number list customers. It can be difficult to track the relevance of your phone number list content to your audience and its impact on your brand, but it's certainly more than possible.
How to track content relevance
If you want your content marketing to work, your content needs to be high quality and relevant. If the quality or relevance is lacking, you won't be able to keep the phone number list audience on board even if you manage to attract them in the first place. There are a few metrics you can monitor to best gauge the relevance of your content as a whole, as well as individual pieces of content. Each can be found by going phone number list to the Google Analytics Behavior tab and then clicking on All Pages .
Your bounce rate tells you the phone number list percentage of site visitors who viewed only one page of your site, did not interact with the page outside of reading, and left your site from that same page . Although people sometimes come to your site looking for information, find that information and then leave, a high bounce rate usually means they didn't find what they were looking for. High bounce rates can mean that your content is irrelevant phone number list to your target audience. In some cases, it can also mean that you are not optimizing your strong content enough.
Wasn't the message optimized to send traffic to the phone number list next page or the next step in the funnel? Was the content not what your audience wanted? Content funnels can become conversion funnels, after all, so you don't want to drop the ball here. When trying to troubleshoot high output rate issues, it can be helpful to look at how the small details fit into the big picture. Are only some phone number list of your blog posts having higher than normal exit rates? If so, do they have anything in common? Look at optimization, subject, length, author, etc. This will help you determine if the content itself is the problem or something else.