What Drives Users to complete behaviors, we need to understand the changes in the psychological factors that cause Whatsapp Number List user behaviors and behaviors. Only when we understand the set of motivations that guide behavior can we design effective user interfaces and follow up with user research. In this article, we will explain how to drive behavior from a psychological perspective, we will share three key points, and how Whatsapp Number List to use them in UX design to guide user behavior / change. What factors can motivate the occurrence/change Whatsapp Number List of user behavior? For example, you want to design a website or app to help users do more exercise, but you're not sure how to motivate users.
In psychology, we distinguish Whatsapp Number List between extrinsic and intrinsic motivation. This means that users are driven by external factors to complete a certain behavior, such as the expectation of getting a reward (bonus, reputation, etc.); they are also driven by internal factors to complete a certain behavior, such as completing Whatsapp Number List a certain behavior (playing a game). Pleasure. A website or app that encourages users to do more exercise may give some rewards when users exercise, so we will design some external Whatsapp Number List incentives for users. The Pact app will reward users with some cash for accomplishing pre-set health goals.
Studies have shown that this Whatsapp Number List mechanism works well for users who do not enjoy a certain behavior (such as users who do not like sports). However, for users who enjoy a certain behavior and want to obtain an improvement in the quality Whatsapp Number List of the behavior, as well as users who cannot complete the behavior for some reason, giving some external rewards may bring some negative effects. For behaviors Whatsapp Number List that users have spontaneously liked, rewards may stimulate behavior growth in the short term, but once the reward stops, the behavior is usually less frequent than it was before the reward was given.