Using various omnichannel strategies to determine the appropriate contact channel and send a personalized message that is capable of guiding the customer in the process of managing the payment of their debt or purchasing b2c email list a product is one of the demands of today's market. The new trends in omnichannel allow to know in detail the movements and preferences of consumers, generating strategies that respond to the needs and activity of the client. Transforming the collection or sales process into a unique and practical experience is a requirement for brands to stand out in a more competitive market. A study conducted by google this year shows that 75% of consumers prefer and prioritize personalized interactions. For all this, it will be increasingly b2c email list important to understand deeply, not only our segments or people, but each client in particular.
And for this, technology will allow us to analyze the needs and expectations of the client, so that we as companies can achieve the expected objectives. Mowain alliance with the pontificia universidad católica del perú, we are working to b2c email list take the omnichannel service of the “call center” to another level in peru and the world, with the project called “omnichannel business and predictive platform, which optimizes the use of b2c email list data through ai and data mining, to improve the communication process, decision making and the user experience of the contact center in peru”, which our main clients will benefit from first-hand, impacting not only the effectiveness b2c email list of its communication campaigns, the user experience, but also considerably in its operating costs, which is one of our objectives in the project.
The aforementioned project has been developed thanks to the innovate peru program, the project was developed under b2c email list real circumstances, where it is known that technology has radically transformed the internal processes of organizations, as well as the services provided to consumers. The current market focuses its efforts on omnichannel to reach the customer through different means, with the main purpose of unifying the final consumer experience. To achieve this objective, it is necessary to have resources that are coordinated so that the communication between the company and the client is totally effective and generates new opportunities for sales, collections, closing negotiations, etc. These were some of the problems identified: tedious b2c email list processes when managing your campaigns. High expenses and costs. Choosing the wrong channel to communicate (it is not segmented).