Visitors are drawn through an online Phone Number Database banner and social media campaign. 1. What is it about? What is the message of this story? Discovery: Social media is a good channel for a B2B campaign. Valuable Phone Number Database contacts can be reached via LinkedIn. Ronald, Marketing Manager Ronald, Marketing Manager 2. The build-up What does the structure of this story look like? Start: The marketing Phone Number Database department should provide enough contacts this year to the sales department, whose goal is to convert them into actual customers. A large budget has been set aside for this.
As a marketing manager, Ronald is Phone Number Database responsible for bringing in at least 3,500 contacts throughout the year. With his first campaign of the year, he wants to collect 1500 contacts. He decides, as in previous Phone Number Database years, to set up a banner campaign. In addition, for the first time, he wants to use Phone Number Database part of the budget for a social media campaign. Also read: The LinkedIn Insight Tag: what is it and what can you do with it? Motor moment: valuable contacts are people like Elise, Portfolio Manager at a large organization.
Elise is very active on LinkedIn. Looking Phone Number Database for information relevant to her position, she stumbles upon a message that piques her interest. She decides to follow the link and registers so she can read the full article. Middle: The online banner campaign Ronald set up was expensive and not particularly successful. He used 65% Phone Number Database of the total campaign budget for this. This resulted in few registrations. In addition, Ronald has used social media for the first time. The expressions on Twitter have attracted many new visitors to the website.