Section: The PESTLE analysis example helps in understanding how these factors affects the business and helps in making better business decisions. Section: The PESTLE analysis is a tool that helps in the strategic planning process. Section: A political factor is one that examines the political environment of a company or industry. Section: Legal factors are those factors which include all the legal aspects such as regulations, policies, safety and environment related aspects. Section: Economic factors are those which include taxation policy, interest rate and also exchange rates. If these factors increase then there will be incline in the cost of production and it may also affect the prices. Section: Social factors includes culture, religion, age groups and health consciousness. These factors will affect the consumer buying behavior for a particular product. Section: Technological factors includes various technologies that are used by a company for improving its productivity and ability to compete with its competitors. Section: Environmental factors are those which includes environmental conditions such as climate change which affects a consumer buying behavior for a particular product .