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The UK's National Health Service (NHS) turns 70 this year – 70 years of repair, help and care for an entire population. This year has been one long campaign of NHS celebration and remembrance.The British are deeply loyal to their NHS, even fiercely protective of it. One buy email list commentator called it Britain's 'greatest medical invention', coming from the country that brought you penicillin, IVF and the artificial hip. The NHS itself isn't exactly going to court over this devotion. Its practitioners are still breathless, but in recent years it has experimented with storytelling to fan the flames of passion among British audiences.Gita Mendis buy email list believes that storytelling holds special power as a healthcare marketing tool. A former health journalist and now creative director for ZPB Associates, Gita has spent her career working in and around NHS campaigns. She was also in charge of launching nhs.uk, Europe's largest health website, now with 40 million users per week. "When you or a loved one receives a serious health diagnosis, the effects are far-reaching and your world is turned upside down. Seeking out and sharing stories buy email list of other people's experiences is a very human way of understanding and dealing with what is happening. pass,” she says.“Although Brits have a reputation for being reserved, when it comes to telling graphic birthing stories, new mums share the details with anyone who will listen!“Over the past decade, the NHS has come to realize that this is an engaging, non-patriarchal way of getting public health messages across to audiences who might not have listened to healthcare professionals. health before.